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Email marketing serves several functions. For existing customers, emails can pave the way for referrals, renewals, upsells and cross-sells. For prospective customers, emails allow for brand awareness, lead generation and possibly direct purchase

Email Marketing is the most effective online advertising strategy because it generates scalable returns on investment. In fact, close to 49% of all marketers see the highest ROI only from their mass email marketing campaigns.

Email marketing is an extremely cost-effective way to communicate with potential and existing customers. The key objective of email marketing for most businesses is to create “brand awareness”. Other major benefits of email marketing include new customer acquisition, enquires, leads and customer retention. Targeted email marketing campaign allows for quick and easy connection with customers. Targeted email marketing has definite advantages over other traditional forms of marketing such as sending direct postal mails or tele sales.

It doesn’t matter what type of business or industry you have, email marketing can have a positive impact on your sales in more ways than one. Sapdra offers the best email marketing solutions in India.

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