Whether you are a startup company or an enterprise, you must to know about display advertising and search advertising before invest in both marketing channels.
What is Display Advertising?
Display advertising a Google AdWords program that has multiple ad formats like images, text, flash, video and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to website visitors. You can also say that this is a kind of banner advertising in multiple formats.
Display advertising is an online form of advertising that the company’s promotional messages appear on third-party search engine results pages and websites such as publishers or social networks. The main purpose of display advertising is to support brand awareness and it also helps to increase a purchase intention of consumers.
Advantages of Display Advertising:
Display advertising is the best method to enhance brand awareness. It also helps to reach potential customers in a better way.
If a customer had visited your website in past, but not purchased your services or products that time. Display advertising gives an opportunity to re-target them and remind the users about your brand. Thus chances are high to convert existing visitors into customers.
Display advertising always promotes to the right audience. But there is a chance to show your ad to the customers who are not interested in your services or product. Even if you are not targeting your audience then they may see your brand in front of them.
You can get started display advertising even if you have a very small budget. You will be charged once your ad shown to one thousand people.
What is Search Advertising?
In online marketing, search advertising is a method of placing online advertisements on websites that show results from search engine queries. Through the same search engine advertising services, ads can also be placed on web pages with other published content too.
Advantages of Search Advertising:
Quality Leads: Search advertising improves website traffic, sales and drive higher conversions. This is because when users search on Google by entering any keyword. Your ad will be shown to them. PPC campaign always generates qualified leads from the targeted customers.
If you are a professional, freelancer, or Startup Company then you must understand the bidding strategy of a PPC campaign. Budget depends on the keywords search volume and competition. So do a deep research and target long tail keywords.
Keyword research is a brainstorming task in search advertising. So research is mandatory before get started PPC advertising. Always choose long tail keywords to target right audience in minimum budget.
Create a list of negative keywords and include them into the campaign. Negative keywords will help you to get rid from unwanted clicks.
Display Vs search advertising both are the best medium to advertise your business and reach targeted audience from the day one. Search Advertising generates more results than display advertising. But initial and deep knowledge is necessary to achieve business goals during advertising. If you do not have PPC advertising skills, then you must outsource your project to a Google certified PPC campaign management company. The experts will create and manage your PPC campaigns in a right way. If you want to build a brand awareness and presence then go for display advertising. If you want business enquiries and leads, then you must invest in search advertising. Search advertising (PPC – Pay Per Click) is the best way to drive leads, traffic and sales.
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